Every study, its strongest possible story.
From raw survey data to a board-ready deck in time to make an informed decision, with your data behind every insight.
DataImpel finds what the data actually says, then V²AID™ writes it in your house voice and binds it to your template. The live portal keeps answering the questions that follow, long after the deck is sent. Your team spends its hours on judgement instead of assembly.
Purchase Intent by Cohort
Weighted % · Column sig 95%, family-wise
| Segment | Gen Z (A) | Millennial (B) | Gen X (C) |
|---|---|---|---|
| Very Likely | 42%BC | 31% | 28% |
| Somewhat Likely | 28% | 34%A | 31% |
| Neutral | 15% | 18% | 22%A |
| Unlikely | 15% | 17% | 19% |
“Packaging finally matches what they say about the planet.”
Verbatim 0412 · coded by AI, reviewed“Gen Z purchase intent is significantly higher than both older cohorts, and sustainability claims are the most-coded reason in the open-ends.”
From raw data to a board-ready deck: first run in hours, every re-run in minutes.
Import & verify
Upload SPSS, CSV or Excel. The health wizard validates structure, types and groupings before a single chart is built.
.sav .csv .xlsx supportedAnalyse with AI
Agents plan analyses by section; a versioned statistical engine runs the maths; letter-notation significance flags what matters.
Full lineage trackingBrand, export & automate
Bind to your imported PPTX template. The first deck lands in hours, unattended. It then re-runs on every new wave, market or client to the same standard.
PPTX · PDF · PortalInterrogate the report
The deck isn't the end of the project. Stakeholders keep asking, and the portal keeps citing the table, the weight and the verbatim behind every answer, on their timezone.
Cite table · test · verbatimIndicative timings. Actual runtime scales with dataset size, the number of cuts and the complexity of the analysis plan.
The Researcher's Toolkit
Built for the rigour of market research, not generic text processing.
Smart import & health wizard
Multi-file SPSS, CSV and Excel ingestion with automatic diagnostics, variable typing and a guided post-import verification pass.
AI analysis agents
Auto-planning, cross-tabs, NPS/CSAT, significance testing, theme coding and a chat copilot that grounds its commentary in your data.
Report automation
One click takes a project from clean data to a branded deck, a live portal and a chat copilot, unattended. Reusable workflows re-run it for each new wave or market.
PowerPoint in, PowerPoint out
Drop in your branded .pptx and every export inherits your house style: editable native OOXML chart objects, not screenshots of a web page. No rebuild, no reformatting.
Live dashboards & portals
Interactive widget library, shareable client portals with magic links and slide-level analytics on every published report.
Tracker & wave re-runs
Configure once and re-run on each new wave or market. The same analysis plan, brand and narrative rebuild unattended, with snapshot versioning and wave-on-wave significance.
Speed that survives a second look.
Your statistics don't change when the model does
The analysis code is written by our engineers, version-controlled and covered by a test suite. The AI decides which tested function to run; it never writes the maths.
Every number carries its working
Open any figure to see the source table, the weights applied, the significance test performed and the exact computation behind it. Re-run it and you get the same answer.
Your template, not ours
V²AID™ binds your branded .pptx once, so every deck, portal and export resolves to your house style rather than a platform default.
Ready to turn your data into report-ready insights?
A 30-minute walkthrough on a study like yours.